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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

by Ken Kocienda

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2169124,753 (3.74)1
*WALL STREET JOURNALBESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal whatit was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple,Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.… (more)
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Showing 1-5 of 9 (next | show all)
Great book on the experience of working in a central development role in the heyday of the 2nd golden age of Apple. Fascinating for that, but also perhaps the best evocation of the experience of software engineering I've read. Highly recommended! ( )
  thisisstephenbetts | Nov 25, 2023 |
An excellent and thorough examination of what the process of designing a product would be like if you happened to work at Apple when the iPhone, and the iPad were designed. ( )
  waconner | Jun 29, 2023 |
Decent book by an Apple software engineer responsible largely for iOS keyboards. Some great insights into how the Apple design-review process works, but ultimately it comes down to "build demos, discuss those" vs. abstract/theoretical discussions. ( )
  octal | Jan 1, 2021 |
Amusing prose* details the development of Safari on the Mac and auto correct on iPhone. I learned that AutoCorrect has extensive coding to try to guess what it is I wanted to press on which key. This means that the more carefully I type the more likely it is that I am wasting time.

*initially autocorrect rendered those words as "I’m using pros" ( )
  JesseTheK | Dec 7, 2020 |
Inspiring. There are many books exploring product development from a "Product" person or a designer's point of view. Ken gives his insights as an engineer tasked with developing core product features. He lists the qualities and the process necessary for the individuals, the team, and the company to pull this off. It is refreshing to contrast this with the current startup model on one hand and the research-division driven model of other big tech companies on the other.
I really enjoyed his deep dives in the technical challenges and insights that led up the final iPhone keyboard design. ( )
  raheelahmad | Mar 22, 2020 |
Showing 1-5 of 9 (next | show all)
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*WALL STREET JOURNALBESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal whatit was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple,Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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