This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s blog is very popular with many people I respect, so I gave the book a try. There are lots of good ideas in the book for creating and promoting a business, and finding the people who will want your product or service. He argues that you can’t sell to everyone; you are going to sell to a tribe that shares your values.

The writing style of his short, thought provoking, sometimes scattershot blog entries has been imported without modification into a fairly long book, however, so after a while I found it tough going.

Probably the most important takeaway I got was that SEO is a way for Google and Facebook to make money, not necessarily for the would be entrepreneur.

If you liked Godin's blog and past books, you're going to like this. It's an easy read with some good ideas on standing out with marketing. There's one chapter of the book that I found disappointing - the negative view on direct response marketing. That aside, there are some good nuggets in the book.

He told me what it was but not how to do it. Waste of time.

I liked it. Marketing is more than selling. It's a process of sharing.

Story, Self Guide and Inspirational. A person who wants to know How, what, when about Marketing Could be very useful for him.

Amazing book. Thoroughly enjoyed it.

El marketing lleva tanto tiempo entre nosotros que lo damos por hecho. Como el pez que no entiende el agua en el que vive, no vemos lo que realmente está pasando y no nos damos cuenta de cómo nos está cambiando. Ha llegado la hora de hacer algo más. De mejorar las cosas. De provocar el cambio que te gustaría ver en el mundo. Gracias a estas páginas aprenderás a construir lazos de confianza con tu mercado objetivo; a posicionarte –decidir no sólo para quién es tu producto, sino para quién no es–; a alcanzar tus metas mientras ayudas a otros; a desterrar los viejos enfoques de publicidad y marca que ya no funcionan; y, entre muchas otras cosas, a dominar e impulsar cualquier decisión de compra. No importa cuál sea el show more producto o servicio con el que trabajes: este libro te ayudará a replantearte cómo presentarlo al mundo, cómo conectar realmente con las personas que deseas y cómo conseguir no sólo que quieran comprarlo sino que estén orgullosas de haberlo hecho.

Fuente: Buscalibre show less