The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers

by Dick Canada

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Description

There's nothing easier, more natural--or more dangerous--than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as ""you must be aggressive to succeed in sales"" or ""lower your price to close the sale.""The 24 Sales Traps and How to Avoid Them debunks sales truisms like these. Based on field-tested and scientifically validated research, the book replaces conventional wisdom show more with hard facts and an updated approach. For example: * ""If you generate sales activity, you'll be succe show less

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2300AE (1) 2301 B (1) Box 56 (1) business (2) marketing (2) pitfalls (1) sales (3) traps (1)
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Dick Canada
1 Work 7 Members
Dick Canada is the founder and chairman of The Dartmouth Group, Ltd., which specializes in the development of sales models for companies involved in high-level selling.

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.85 — Applied Science & Technology Management & public relations General management Of Marketing Selling
LCC
HF5438.25 .C28 — Social sciences Commerce Commerce Business Purchasing. Selling. Sales personnel. Sales
BISAC
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Members
7
Popularity
2,735,398
Languages
English
Media
Paper, Ebook
ISBNs
2