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Loading... How to Market to Women: Understanding and Reaching Today's Most Powerful Consumer Groupby Carol Nelson
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This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing to women. Case studies are used, as well as statistics, check lists and sample advertisements. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8348Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |