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Direct response graphics

by Cheryl Dangel Cullen

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"Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved… (more)
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"Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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