You, Inc. The Art of Selling Yourself
by Harry Beckwith, Christine Clifford Beckwith
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Description
Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU--whether it's in a job interview, a social gathering, or during a business negotiation. The Beckwiths provide a treasure trove of insights and tips to show more help you present yourself credibly, confidently, and comfortably. show lessTags
Recommendations
Member Recommendations
onuryn Same general theme - what matters in a sale is YOU
Member Reviews
Excellent, engrossing, energizing. You can read just a page a day to keep stagnation away. Believable, true accounts from the authors' lives and pithy one-liners you'll always remember.
Did not finish. May, at some point.
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Author Information
12 Works 1,408 Members
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of Portland, Oregon, and for an advertising agency. show more He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time. (Bowker Author Biography) show less
4 Works 218 Members
Common Knowledge
- Canonical title
- You, Inc. The Art of Selling Yourself
Classifications
Statistics
- Members
- 209
- Popularity
- 155,811
- Reviews
- 2
- Rating
- (3.64)
- Languages
- English, Portuguese
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 8
- ASINs
- 3
