Strategic Alliances: Formation, Implementation, and Evolution
by Peter Lorange
On This Page
Description
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories of nine successful and unsuccessful show more alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business. show lessMembers
- Recently Added By
Author Information
16 Works 60 Members
Dr. Peter Lorange, a Norwegian citizen, has been the President of IMD since July 1, 1993. He is Professor of Strategy and holds the Nestle Professorship. He was formerly President of the Norwegian School of Management in Oslo. Dr. Lorange has also been affiliated with the Wharton School, University of Pennsylvania in various academic positions, show more including director for the Joseph H. Lauder Institute of Management and International Studies, and The William H. Wurster Center for International Management Studies, as well as The William H. Wurster Professor of Multinational Management. He has also taught at the Sloan School of Management, MIT. Dr. Lorange has written or edited fifteen books and over one hundred articles. show less
Classifications
Statistics
- Members
- 3
- Popularity
- 4,763,554
- Languages
- English
- Media
- Paper
- ISBNs
- 2
