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Loading... The Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David Weinberger
   None No current Talk conversations about this book.  benkaboo | Aug 18, 2022 |  438  revirier | Dec 13, 2021 | BTRIPP | Jun 27, 2011 | Illustrative of just how fast things change, this tenth-anniversary edition may at first strike you as an anachronistic historical oddity, or at best a mile-marker in the rear view mirror: we've moved beyond pull marketing, through blogs, to the fever pitch of Facebook pages and Twitter. But though the bullet train of social marketing flies fast, the Cluetrain of marketing to the needs and interests of (what we now call) the community rolls much more slowly. There's still time to get on board this train ... and sadly too many empty seats on board, at that! (  ) jrep | Dec 22, 2010 | OK I loved it and still do. But, now we're living it and don't have time to talk or think about it. We just have to make it happen. And, boy is it a tough birthing process. It is all dated and speculative about what we now know to be true. I am excited and optimistic for the change that's coming. (  ) brett_in_nyc | Apr 26, 2008 | no reviews | add a review
They proclaim that, thanks to conversations taking place on Web sites & message boards & in e-mail & chat rooms, employees & customers alike have found voices that undermine the traditional command & control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write & those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power & influence in today's marketplace than the well-oiled front office PR machine No library descriptions found. |
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 Google Books — Loading...GenresMelvil Decimal System (DDC)303.4833Social sciences Social Sciences; Sociology and anthropology Social Processes Social change Causes of change Development of science and technology Communication, information technologyLC ClassificationRatingAverage: (3.89)
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5
"Win, lose or draw, armed only with imagination we're gonna rip the fucking lid off", quote I can still remember from this book 15 years later.
Quite a big impact on me when I was first starting out in business/it. (