Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty

by Tom Osenton

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Description

Allowing the reader to learn how and why the world's leading marketers are growing customer share, this text shows how to successfully increase the amount of business from loyal customers.

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Tom Osenton is a best-selling author, columnist, speaker, and leading business strategist with years of senior-management-level experience at world-class organizations

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.812Applied science & technologyManagement & public relationsGeneral managementOf MarketingSales managementCustomer relations
LCC
HF5415.55 .O84Social sciencesCommerceCommerceBusiness
BISAC

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3
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Languages
English
Media
Paper
ISBNs
2
UPCs
1