The Uses of Mass Communications: Current Perspectives on Gratifications Research
by Jay G. Blumler, Elihu Katz
4 Members (5.00)
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Description
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.Tags
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Classifications
- Genres
- Sociology, Anthropology, Nonfiction
- DDC/MDS
- 301.16 — Society, government, & culture Social sciences, sociology & anthropology Sociology and anthropology Formerly: Social psychology Mass Media Studies, Media Criticism
- LCC
- HM258 .U73 — Social sciences Sociology (General) Sociology These are obsolete numbers no longer used
- BISAC
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- 4
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- 3,974,592
- Rating
- (5.00)
- Languages
- English
- Media
- Paper
- ISBNs
- 2
