Voting: A Study of Opinion Formation in a Presidential Campaign

by Bernard Berelson, Paul F. Lazarsfeld, William N. McPhee

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Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

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Genres
Politics and Government, Nonfiction, Sociology, History
DDC/MDS
324.73Society, government, & culturePolitical sciencePolitics & ElectionsCampaigningAnd The Media
LCC
JK526Political SciencePolitical institutions and public administration (United States)Political institutions and public administrationUnited StatesGovernment. Public administrationExecutive branch
BISAC

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31
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882,300
Languages
English
Media
Paper
ISBNs
3
ASINs
4