Entrepreneurship for Dummies

by Kathleen Allen

Series:for Dummies Business, Investing and Careers, for Dummies

Description

The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun show more and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end Complete the necessary planning and meet legal requirements, without the headache Get expert tips and tricks on funding your idea and bringing your product or service to market Build the foundation you need to keep your business thriving and growingEntrepreneurship For Dummies supports you as you travel along the road to success. show less

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1 review

jpsnow 1,339 reviews

This book is thorough, which is good if you want completeness. For me, already knowing the basic model I have in mind, I found the extensive coverage made for a long read with sections not applicable to me. Chapters repeatedly span from mom-and-pop level to technology and manufacturing. There is great content about finances and marketing, plus logistics, but it felt more like a 201 course than a Dummies book.

Mar 2, 2024

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