Ted Levitt on Marketing
by Ted Levitt
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Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through show more Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge. show lessTags
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Theodore Levitt is the Edward W. Carter Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review. One of the most widely read and respected authorities in management and marketing today, Professor Levitt is the author of The Marketing Imagination, the acclaimed best seller now in show more eleven languages. He is a four-time winner of the annual McKinsey Award for the best Harvard Business Review article; winner of the Academy of Management Award for the outstanding business book, Innovation in Marketing; winner of the John Hancock Award for Excellence in Business Journalism; and recipient of the Charles Coolidge Parlin Award as "Marketing Man of the Year," the George Gallup Award for Marketing Excellence, and the Paul D. Converse Award of the American Marketing Association for Major Contributions to Marketing. show less
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