The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Extremely useful book, reads almost like a psychology book as much as a marketing one.

It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.

Good advice for any business person. Though not written with writers in mind, I was able to glean helpful information especially pertaining to my "brand". The book is older, so some of the examples are outdated, but they are still applicable, especially if you remember the products being used as examples. The guy was spot on when it came to what would go wrong with some of these companies. They are no longer around. If you're starting a business, read this book.

Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.

A very quick, but focused read. Ideal for a refresher on what's important when you're too close in to your business to really see what's important.

"Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing.
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying in the face of conventional, but not always successful wisdom, they give us:
The Law of Candour -- Be honest show more with your audience; point out the negatives, and improve your credibility.
The Law of Line Extension -- Don't try to be all things to all people; companies that overextend themselves consistently lose market share.
The Law of the Ladder -- The battle isn't lost if you fail to be No. 1.
The real-life examples, commonsense suggestions and killer instincts contained in The 22 Immutable Laws of Marketing are nothing less than rules by which companies will flourish or fail." show less

Un clásico del marketing de obligada lectura.

5 star information in this short book.