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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (1993)

by Al Ries, Jack Trout (Author)

Other authors: See the other authors section.

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734822,585 (3.64)1
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Recently added byAhyland16, private library, bederson, wnpxrz, mrk0, viethungnguyen, bwagner

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» See also 1 mention

Showing 1-5 of 7 (next | show all)
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff. ( )
  remouherek | Feb 24, 2020 |
5 star information in this short book. ( )
  StevenJohnTait | Jul 29, 2019 |
Good advice for any business person. Though not written with writers in mind, I was able to glean helpful information especially pertaining to my "brand". The book is older, so some of the examples are outdated, but they are still applicable, especially if you remember the products being used as examples. The guy was spot on when it came to what would go wrong with some of these companies. They are no longer around. If you're starting a business, read this book. ( )
  NaomiMusch | Jan 1, 2019 |
A very quick, but focused read. Ideal for a refresher on what's important when you're too close in to your business to really see what's important. ( )
  ennui2342 | Jan 7, 2010 |
very good if you need to market. ( )
  realestatepaul | Sep 7, 2009 |
Showing 1-5 of 7 (next | show all)
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» Add other authors (4 possible)

Author nameRoleType of authorWork?Status
Al Riesprimary authorall editionscalculated
Trout, JackAuthormain authorall editionsconfirmed
Dingler, C. LindaDesignersecondary authorsome editionsconfirmed
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Dedicated to the elimination of myths and misconceptions from the marketing process
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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