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Loading... Strategic communication for startups and entrepreneurs in China (edition 2019)by Linjuan Rita Men, Yi Grace Ji (Author.), Zifei Chen (Author.)
Work InformationStrategic communication for startups and entrepreneurs in China by Linjuan Rita Men
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"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659.20951Technology Management and auxiliary services Advertising And Public Relations Public RelationsLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |