Television and Sex Role Stereotyping (I.B.A.Television Research Monograph)
by Barrie Gunter
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The observation of male and female models in the child's environment has been postulated as a major source of sex-role information, while the audio-visual mass media is one of the two principle sources of models for the developing child.Tags
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Barrie Gunter is Professor of Mass Communication, Department of Media and Communication, University of Leicester. His research interests are in the psychological effects of the mass media, particularly in areas such as violent and sexual behaviour, health and consumerism. His most recent books include the co-authored Alcohol Advertising and Young show more People's Drinking and the forthcoming Celebrity Capital: Assessing the Value of Fame. show less
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