3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success
by Susan Sweeney, Ed Dorey, Andy MacLellan
16 Members (3.00)
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Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content show more site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered. show lessTags
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Author Information
9 Works 182 Members
Susan Sweeney is the president of Connex Network Incorporated, an international Internet marketing and consulting company. The real world experience Susan has gained by promoting many commercial Internet projects has made her a recognized expert in web site marketing and promotion. She is a frequent speaker at Internet marketing events, seminars, show more workshops and conferences. show less
1 Work 16 Members
1 Work 16 Members
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- Canonical title
- 3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success
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- Members
- 16
- Popularity
- 1,523,639
- Rating
- (3.00)
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 2
