Secrets of Successful Subscription Marketing

by Don Nicholas

Description

SECRETS OF SUCCESSFUL SUBSCRIPTION MARKETING providees countless practical, proven tips for marketing your publication. You'll discover new methods for maximizing profits; examine the psychology behind direct marketing; analyze specific test methods that produce the most data from the smallest quantities; & select the right price for each subscriber if you use variable pricing. You'll learn which formats work best; how far you can cut costs on a format before hurting response; guidelines for show more creating successful double postcard promotions; how order forms that look like invoices can increase profits immediately; surveys that work because they're good customer relations; how to make the most out of inside card; & how to use magalogs effectively. Plus scores of real-life examples of subscription mailing pieces are reviewed & analyzed. What makes each mailing work - or not work. Learn field-proven methods for maximizing profits. Identify new revenue streams that translate into income. Learn why direct marketing is different for publications show less