Managing Innovation: Integrating Technological, Market and Organizational Change
by Joe Tidd, John Bessant (Author)
98 Members (4.25)
On This Page
Description
"You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped show more our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation"-- show lessTags
Recommendations
Member Reviews
Members
- Recently Added By
Author Information
11 Works 170 Members
Classifications
Statistics
- Members
- 98
- Popularity
- 322,628
- Rating
- (4.25)
- Languages
- English, French
- Media
- Paper, Ebook
- ISBNs
- 22
- ASINs
- 2
