Entrepreneurship
by William D. Bygrave
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Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to show more several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information. show lessTags
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9 Works 298 Members
William D. Bygrave MA, D.Phil (Oxon.), MBA, DBA, is the Frederice C. Hamilton Professor for Free Enterprise. He was Director of the Center for Entrepreneurial Studies at Babson College, Visiting Professor at INSEAD (The European Institute of Business Administration), Special Professor at the University of Nottingham, and Visiting Professor at the show more London Business School. show less
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- Languages
- English
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- Paper, Ebook
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