Global Business
by Czinkota, Michael R. Czinkota
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Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global-from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets show more and how to strike back when world competitors move into one's territory.Each chapter show lessMember Reviews
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31 Works 263 Members
Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University Ilkka A. Ronkainen is a member of the faculty of marketing and international business at the School of Business Administration at Georgetown University Michael H. Moffett show more is currently Associate Professor of Finance and International Business at the American Graduate School of International Management (Thunderbird) show less
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- Languages
- English
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- Paper, Ebook
- ISBNs
- 6
