Exploring Electronic Media: Chronicles and Challenges
by Peter B. Orlik
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Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. Written by leading authors who show more collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field. show lessTags
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Peter B. Orlik is director and professor in Central Michigan Universitys School of Broadcast Cinematic Arts. Industry experience includes work as copywriter, radio announcer/music director and television promotions executive. He was the 2001 recipient of the Broadcast Education Associations Distinguished Education Service Award (that organizations show more highest honor) and a 2003 inductee into the Michigan Broadcasting Hall of Fame. show less
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