The Making of the Consumer: Knowledge, Power and Identity in the Modern World

by Frank Trentmann

Cultures of Consumption (2006)

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We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China. It makes a novel contribution by broadening the study of consumption from a focus on goods and symbols to the show more changing role and identity of consumers. Offering a historically informed picture of the rise of the consumer to its current prominence, authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing.Contributors include:Donald Winch (University of Sussex)Frank Trentmann (Birkbeck College, University of London)Vanessa Taylor (Birkbeck College, University of London)Marie-Emmanuelle Chessel (CNRS: Centre de Recherches Historiques, cole des Hautes tudes en Sciences Sociales, Paris)Michelle Everson (Birkbeck College, University of London)Erika Rappaport (University of California, Santa Barbara)Uwe Spiekermann (Georg-August University, Gttingen)Jos Gamble (Royal Holloway University)Stephen Kline (Simon Fraser University, Vancouver, Canada)Frank Mort (University of Manchester)Ina Merkel (Philipps-Universitt, Marburg, Germany)James G. Carrier (Indiana University and Oxford Brookes University)Ben Fine (SOAS: School of Oriental and African Studies, University of London) show less

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Frank Trentmann is a professor of history at Birkbeck College, University of London, and directed the 5 million Cultures of Consumption research program. His last book, Free Trade Nation, won the Boyal Historical Society's Whitfield Prize. He was educated at Hamburg University, the London School of Economics and Political Science, and Harvard show more University. He has been the Fernand Braudel Senior Fellow at the European University Institute in Florence, as well as a visiting professor at Bielefeld University, the University of St. Gallen, the British Academy, and the cole des Hautes tudes en Sciences Socialesin Paris, in 2014 he was awarded the Moore Distinguished Fellowship at the California Institute of Technology. show less

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Common Knowledge

Canonical title
The Making of the Consumer: Knowledge, Power and Identity in the Modern World

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Genres
Economics, Nonfiction, History
DDC/MDS
339.4Society, government, & cultureEconomicsMacroeconomics and related topicsFactors Impacting GDP
LCC
HC79 .C6 .M35Social sciencesEconomic history and conditionsEconomic history and conditionsSpecial topics
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Languages
English
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Paper, Ebook
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3