How to Start and Operate a Mail-Order Business

by Julian L. Simon

Description

Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order show more operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more. show less

Recommendations

Building a Mail Order Business: A Complete Manual for Success by William A. Cohen

Building a Mail Order Business: A Complete Manual for Success

William A. Cohen

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

Successful Direct Marketing Methods by Bob Stone

Successful Direct Marketing Methods

Bob Stone

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

How You Too Can Make at Least One Million Dollars (But Probably Much More) in the Mail-Order Business by Gerardo Joffe

How You Too Can Make at Least One Million Dollars (But Probably Much More) in the Mail-Order Business

Gerardo Joffe

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses by Dan Kennedy

No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses

Dan Kennedy

How to Make Your Advertising Make Money by John Caples

How to Make Your Advertising Make Money

John Caples

The Gamesman: The New Corporate Leaders by Michael Maccoby

The Gamesman: The New Corporate Leaders

Michael Maccoby

The Guerrilla Marketing Handbook by Jay Conrad Levinson

The Guerrilla Marketing Handbook

Jay Conrad Levinson

Guerrilla Marketing in 30 Days by Jay Conrad Levinson

Guerrilla Marketing in 30 Days

Jay Conrad Levinson

Horse Sense: The Key to Success Is Finding a Horse to Ride by Al Ries

Horse Sense: The Key to Success Is Finding a Horse to Ride

Al Ries

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer by Carl Sewell

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Carl Sewell

Positioning: How to be Seen and Heard in the Overcrowded Marketplace by Al Ries

Positioning: How to be Seen and Heard in the Overcrowded Marketplace

Al Ries

The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management by Richard M. White

The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management

Richard M. White

You Can Get Anything You Want: But You Have to Do More Than Ask by Roger Dawson

You Can Get Anything You Want: But You Have to Do More Than Ask

Roger Dawson

Guerrilla Marketing Attack by Jay Conrad Levinson

Guerrilla Marketing Attack

Jay Conrad Levinson

How to Buy Stocks by Louis Engel

How to Buy Stocks

Louis Engel

Growing a Business by Paul Hawken

Growing a Business

Paul Hawken

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Perry Marshall

How I Made $1,000,000 in Mail Order-and You Can Too! by E. Joseph Cossman

How I Made $1,000,000 in Mail Order-and You Can Too!

E. Joseph Cossman

Swim with the Sharks Without Being Eaten Alive by Harvey Mackay

Swim with the Sharks Without Being Eaten Alive

Harvey Mackay

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

The Portable MBA by Eliza G. C. Collins

The Portable MBA

Eliza G. C. Collins

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success by Jay Conrad Levinson

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success

Jay Conrad Levinson

Paper Money by Adam Smith

Paper Money

Adam Smith

Instant Cashflow (Instant Success) by Bradley Sugars

Instant Cashflow (Instant Success)

Bradley Sugars

ReWork by Jason Fried

ReWork

Jason Fried

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Donald Miller

Crossing the Chasm by Geoffrey A. Moore

Crossing the Chasm

Geoffrey A. Moore

Small Business Marketing for Dummies by Barbara Findlay Schenck

Small Business Marketing for Dummies

Barbara Findlay Schenck

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

The Long Tail: Why the Future of Business Is Selling Less of More

Chris Anderson

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

Dan S. Kennedy

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson

Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

Orvel Ray Wilson

Jump Start Your Business Brain: Win More, Lose Less, and Make More Money by Doug Hall

Jump Start Your Business Brain: Win More, Lose Less, and Make More Money

Doug Hall

Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon

Do-It-Yourself Direct Marketing: Secrets for Small Business

Mark S. Bacon

Tested Advertising Methods by John Caples

Tested Advertising Methods

John Caples

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Joseph Sugarman

Megatrends 2000 by John Naisbitt

Megatrends 2000

John Naisbitt

Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes

Buzzmarketing: Get People to Talk About Your Stuff

Mark Hughes

Mail Order Moonlighting by Cecil C. Hoge

Mail Order Moonlighting

Cecil C. Hoge

Thriving on Chaos: Handbook for a Management Revolution by Tom Peters

Thriving on Chaos: Handbook for a Management Revolution

Tom Peters

Bottom-Up Marketing by Al Ries

Bottom-Up Marketing

Al Ries

The Eternally Successful Organization by Philip B. Crosby

The Eternally Successful Organization

Philip B. Crosby

The New Maximarketing by Stan Rapp

The New Maximarketing

Stan Rapp

Mail order selling: How to market almost anything by mail by Irving Burstiner

Mail order selling: How to market almost anything by mail

Irving Burstiner

Start Your Own Business by The Staff of Entrepreneur Media

Start Your Own Business

The Staff of Entrepreneur Media

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Complete Recommendations

Member Reviews

Featured Recent Thumbs

All Ratings
½1
1
No Rating

2 reviews

ngennaro 79 reviews

I wanted more information on starting a mail-order business which was Internet-based. This one is more targeted to the traditional brick and morter type of operation and not designed for the current situation of web-based businesses.

Jan 9, 2006

PeaceCottage 1,494 reviews

Goodwill

Ratings