Yes! 50 Secrets from the Science of Persuasion
by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin
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Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.Tags
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Member Reviews
Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review.
Sehr lesenswert und für die Praxis nutzbar. Kleine Kniffe und Tricks auf Basis wissenschaftlicher Versuche, um andere Menschen besser u überzeugen. Vielleicht etwas länglich, man hat das Gefühl, es mussten unbedingt 50 Tipps werden, eine andere Form der Aufbereitung (nicht als Regeln/Tipps) hätte es wohl auch getan. Zum Beispiel nach Art des Gegenstands, von dem ich bzw. mit dem ich überzeugen möchte. Trotz dieser kleinen Schwäche dennoch sehr lesenswert.
Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.
I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It’s diverting enough, but I really recommend Influence in its place, and that book ought to be cheaper used!
Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others.
There are 50 points in this book. However, most of the points are short and seem to end abruptly without clear info. Also, some of the points are similar and feel repetitive. Expect many strategies but the details are not in depth.
The problem arises when there are three persons writing this book. Lots of repeated points presented in a slightly different way.
The problem arises when there are three persons writing this book. Lots of repeated points presented in a slightly different way.
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Author Information
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Robert Cialdini, PhD, is Regents Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons of Dr. Cialdini's books productively and ethically.
4 Works 1,081 Members
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Work Relationships
Common Knowledge
- Canonical title
- Yes! 50 Secrets from the Science of Persuasion
- Original title
- Yes!: 50 Scientifically Proven Ways to Be Persuasive
- Dedication
- For my parents and, of course, for Jenessa - NJG | For my niece and nephew Casie Leigh and Riley - SJM | For my granddaughter Hailey Brooke Cialdini - RBC
- First words
- According to John Lennon, the moment he first began falling in love with Yoko Ono occurred at an installation of her work at a London art gallery in 1966.
- Last words
- (Click to show. Warning: May contain spoilers.)And at the same time, as ethical persuaders, we can take comfort in knowing that those who do choose to wield social influence as a destructive weapon, rather than a constructive tool, will inevitably end up pointing that weapon at themselves and shooting themselves in the foot.
- Blurbers
- Pfeffer, Jeffrey; Bennis, Warren; Finkelstein, Daniel; Dauten, Dale
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- Reviews
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- Rating
- (3.74)
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- 10 — Danish, Dutch, English, Estonian, French, German, Italian, Polish, Spanish, Turkish
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 24
- ASINs
- 12
