Marketing management
by Michael R. Czinkota
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Description
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are show more presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Managers Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities. show lessTags
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Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University Ilkka A. Ronkainen is a member of the faculty of marketing and international business at the School of Business Administration at Georgetown University Michael H. Moffett show more is currently Associate Professor of Finance and International Business at the American Graduate School of International Management (Thunderbird) show less
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- Members
- 13
- Popularity
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- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 8
