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Creating a range of designs with a recognisable and continual element is a standard requirement well observed by many designers. Serial design can be seen everywhere from magazine covers to posters, letterheads, brochures and CDs to advertising - all media that need to have a distinctive look, yet have a fresh appeal. This book examines how designers approach this key discipline and looks at the applications and solutions they use. Serialize highlights five variables and their permutations including Colour, Typography, Images, Composition and Realisation Techniques