Perpetual promotion : how to prepare for an create promotional tours

by Brian Jud

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Brian Jud is president of the consulting firm Book Marketing Works. Established in 1996, the company's goal is to help independent publishers market their titles more effectively. Brian is also an award-winning author, whose titles have included Beyond the Bookstore (a Publishers Weekly title) and the bestselling Job Search 101. Additionally, show more Brian offers commission-only sales to buyers in special markets. He is also the editor of the Book Marketing Matters special-sales newsletter and creator of the Special-Sales Profit Center, which is a database that helps publishers sell more books to non-trade markets. Currently, Brian and his family reside in central Connecticut. show less

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