Marks of Excellence: The History and Taxonomy of Trademarks

Per Mollerup is the author of Marks of Excellence: The Function and Variety of Trademarks. In this work, Mollerup undertakes a exhaustive exploration of the trademark--its roots in heraldry, potter's marks and monograms--and includes discussions of corporate identity and design and a classification section, followed by an illustrated alphabetical show more index. Per Mollerup is also the author of A Field Guide to Danish Design. (Bowker Author Biography) Designer and author Per Mollerup is director of Mollerup designlab, a Copenhagen-based communication design studio specializing in corporate identity and environmental sign systems. (Bowker Author Biography) show less