Super Normal: Sensations of the Ordinary

by Naoto Fukasawa

Description

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of "super normal design": alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer's tubular steel side table, Dieter Ram's 606 shelving system, or Joe Colombo's Optic alarm clock of 1970. With products by Newson, Grcic, the Azumis, and the Bouroullec brothers, it also represents the generation to which Morrison show more and Fukasawa belong. The phenomenon of the super normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun. The super normal is already lying exposed before us; it exists in the here and now; it is real and available: we need only open our eyes; Fukasawa and Morrison make it visible for us. 264 illustrations show less

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raulvilar 15 reviews

"Existen mejores métodos para diseñar que hacer un gran esfuerzo en que algo parezca muy especial. Lo especial es generalmente menos útil que lo normal, y produce menos recompensas a largo plazo."

Jasper Morrison + Naoto Fukusawa: Super Normal-Sensations of the Ordinary.

Feb 19, 2012Spanish

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