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Inspired: How To Create Products Customers Love

by Marty Cagan

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266578,495 (4.04)None
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.  Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.  Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.  The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"--"The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product"--… (more)
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Showing 5 of 5
Great book. I think this will join Accelerate of my go to books for the vision and strategy I see in my workplaces. Not much new for me, but packaged in a accessible way.

And for the content, already In the first pages I find fuel for my questioning of year plans.

And the full width of this book, and the focus around the product role complements a lot of the previous literature I read on organizing teams. ( )
  paven | Jan 26, 2021 |
This book is a checklist for how to create a software product with a lot of good advise. I can really recommend someone with little product development experience to read through it and use as a suggestion list for things to do.

As usual the real world will be messier than the model development described in the book so it can't be taken literally. There will be constraints that force shortcuts, and while the author does suggest shortcuts as well, no two projects will be the same.

I'm a little split on how to grade it. It's not a great book, but it's useful for a small group of people. It's also not that interesting to read since it's mostly a couple of hundred pages of "do this, do that". Not that I would have wanted it to be longer, but it makes it a bit uninspiring. ( )
  bratell | Dec 25, 2020 |
Read this book for work, and it really is the best book on how to create products out there. A ton of useful advice encapsulated in a good theoretical framework. Helped crystallize many of my existing intuitions while giving them the rigor and depth needed for actual practice. Recommended if you want to make good things! ( )
  gregorybrown | Oct 18, 2015 |
Title pretty much says it all. Much of this stuff will be helpful in my new career. ( )
  dtn620 | Sep 22, 2013 |
More like a series of blog posts than a book, there was lots of great tidbits in this book but no real overarching theme. I'm sure I'll dip back into this book often though, and it was a very worthwhile read. ( )
  VVilliam | Feb 9, 2013 |
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"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.  Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.  Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.  The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product"--"The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product"--

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