None

Most books for potential authors show how to pick subjects, find agents, and connect with a publisher.Veteran authors Kathleen Brehony & Karen Jones explain that writers also need to lead the promotion of their book -- either working with a publisher or on their own -- to determine whether it will be a bestseller or a bust.They offer a step-by-step introduction to the fundamentals of book promotion -- from getting reviews to setting up bookstore events -- with plenty of practical advice and examples of what to expect, and an emphasis on the creative strategies authors can use to make their book a commercial success.Their unique new approach focuses on the exciting side of getting published -- showing authors how to be published both happily and successfully -- and have a ton of fun while promoting themselves and their work.