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Loading... The End of Corporate Imperialismby C. K. Prahalad, Kenneth Lieberthal
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"In The End of Corporate Imperialism, renowned management scholars C. K. Prahalad and Kenneth Lieberthal show that companies who build a deep understanding of local markets generate far larger - and more lasting - returns in their global investments. With this local learning in hand, you'll be better able to adapt your company's offerings and more fully tap each market's true potential."--BOOK JACKET. No library descriptions found. |
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![]() GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:![]()
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