Helvetica Forever: Story of a Typeface
by Victor Malsy, Indra Kupferschmid (Author), Axel Lange (Author)
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Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, show more it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers. AUTHOR: Lars Muller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture. ILLUSTRATIONS 150 images show lessTags
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19 Works 65 Members
Indra Kupferschmid is a LibraryThing Author, an author who lists their personal library on LibraryThing.
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Classifications
- Genres
- Nonfiction, Art & Design
- DDC/MDS
- 686.2247 — Applied science & technology Manufacture for specific uses Printing and related activities Printing Typography Typefaces Specific typefaces and kinds of typefaces for the Latin alphabet
- LCC
- Z250.5 .H45 — Bibliography, Library Science and Information Resources Book industries and trade
- BISAC
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- 33
- Popularity
- 856,372
- Rating
- (4.00)
- Languages
- English, German, Japanese
- Media
- Paper
- ISBNs
- 3
