How to Find and Cultivate Customers Through Direct Marketing (NTC Business Books)

by Martin Baier

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Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to: -- Identify likely prospects and cultivate existing customers-- Maximize profits by focusing on select market segments-- Construct appealing offers-- Calculate the lifetime value of a customer-- Forecast and budget promotion costs

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Martin Baier
7 Works 16 Members

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC
HF5415.126 .B336 — Social sciences Commerce Commerce Business
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5
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3,437,344
Languages
English
Media
Paper, Ebook
ISBNs
3