Strategic Marketing for Educational Institutions
by Philip Kotler, Karen F. A. Fox
24 Members (4.00)
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Description
This book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.Tags
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Author Information
144+ Works 4,713 Members
Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management
1 Work 25 Members
Classifications
- Genres
- Nonfiction, Business
- DDC/MDS
- 371.2 — Society, government, & culture Education Schools and their activities; special education School organization; School records
- LCC
- LB2806 .K67 — Education Theory and practice of education Theory and practice of education School administration and organization
- BISAC
Statistics
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- 24
- Popularity
- 1,076,876
- Rating
- (4.00)
- Languages
- English
- Media
- Paper
- ISBNs
- 2
