Readings in Electronic Commerce: SPHIGS Software
by Ravi Kalakota
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A collection of some of the thoughts and views of researchers who specialize in the various facets of electronic commerce. This text is designed as supplemental reading for business/commerce college courses or for those who need a speedy introduction to the main aspects of the topic. It covers economics, finance, marketing, production and operations management.Tags
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Dr. Ravi Kalakota is a professor, strategist, speaker, and author. He is a leading authority on e-commerce strategy and has written two books considered by Amazon.com to be "e-commerce classics." Ravi has consulted extensively in the e-commerce area with Fortune 1000 companies, and is founder and CEO of e-Business Strategies and the Director of show more the Center for Digital Commerce in Atlanta. Marcia Robinson is President of e-Business Strategies. Marcia has extensive experience in the service delivery and customer side of e-business in the financial services industry at Sun Trust Bank in Atlanta. Prior to this, she held management positions at Electronic Data Systems (EDS) and Frontier Corporation. show less
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