Donor Focused Strategies For Annual Giving (Aspen's Fund Raising Series for the 21st Century)
by Karla Williams
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Description
Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. You'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model -- the annual integrated development program -- today's most donor-sensitive, effective fund raising strategy for the long term.Tags
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2 Works 6 Members
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- Genres
- Nonfiction, Business
- DDC/MDS
- 361.70681 — Society, government, & culture Social problems and social services Social problems and services Private Charity & Philanthropy
- LCC
- HV41.2 .W53 — Social sciences Social pathology. Social and public welfare. Criminology Social pathology. Social and public welfare. Social service. Social work. Charity
- BISAC
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- Languages
- English
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