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London-based Graphic Thought Facility (GTF) has emerged as one of today’s most progressive and versatile design firms. Established in 1990, it has a reputation for a non-conformist approach to graphic design. The firm's originality results from its combination of a handmade aesthetic, knowledge of digital technology, and an interest in new materials and production methods.   This handsomely designed and produced catalogue includes photographs and essays that highlight GTF’s most notable projects and commissions, which range from graphic identity to marketing materials to exhibition and catalogue design. Whether providing innovative design materials for the Institute of Contemporary Arts, London,Shakespeare’s Globe Theatre, the Tate Museum, the furniture and interior design store Habitat, or designers such as Ron Arad and Tord Boontje, GTF encourages us to appreciate the visual richness of the world around us.