No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide

I'm not a sales person, but I found this book very practical. It lived up to it's name and contained no B.S. No fluff. No warm fuzzies either. Just the strait dope on how to do sales better.

On of the core principles in the book was you should be selling to people who want to buy, not just anybody. If you don't open well, you won't close. If you have to work at or "hard-sell" or try to trick the person at the end, you have done the beginning wrong.

Also there was a bunch of stuff on just how to communicate well.

Only draw backs are that Kennedy is a ludite when it comes to technology. But as he points out the stuff he teaches works just as well as it always has.

I'd recommend this book to any sales person. Matter of fact I'd wish a lot of show more the sales people I've dealt with had read it. show less