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Loading... No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guideby Dan Kennedy
   None No current Talk conversations about this book.  rondavis | Apr 18, 2018 |  no reviews | add a review
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy? Kennedy covers: * Adapting to The New Economy Consumer * How to STOP PROSPECTING Once And For All--and why you must * Put the awesome power of TAKEAWAY SELLING to work--in anyenvironment * If you're in a commodity business, get out!--how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy * The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit * How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool * The 6-Step No BS Sales Process: finally, a reliable system you can stick with! * 6 Ways Sales Professionals Sabotage Themselves * BS that Sales Managers shovel onto salespeople--beware! * How to switch from One-to-One to One-to-Many with Technical Tools * 8 Steps to getting past any "No" * How to CREATE TRUST (FAST) in the trust-damaged, post-recession world No library descriptions found. |
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 Google Books — Loading...GenresMelvil Decimal System (DDC)658.85Technology Management and auxiliary services Management Of Marketing SellingLC ClassificationRatingAverage: (3.5)
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Wikipedia in English (1)
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On of the core principles in the book was you should be selling to people who want to buy, not just anybody. If you don't open well, you won't close. If you have to work at or "hard-sell" or try to trick the person at the end, you have done the beginning wrong.
Also there was a bunch of stuff on just how to communicate well.
Only draw backs are that Kennedy is a ludite when it comes to technology. But as he points out the stuff he teaches works just as well as it always has.
I'd recommend this book to any sales person. Matter of fact I'd wish a lot of the sales people I've dealt with had read it.
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