Applied Imagination: Principles and Procedures of Creative Problem-Solving
by Alex F. Osborn
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Alex Osborn wrote the following: "Emotional drive is self-starting and largely automatic, whether based on hunger, fear, love, or ambition. " "For all of us, a good rule is always to encourage ideas--to encourage speaking up as well as thinking up." "Whatever creative success I gained was due to my belief that creative power can be stepped up by effort, and that there are ways in which we can guide our creative thinking. " "If we set aside a defined period for creative thinking we can best show more lure the muse." "With enough creative effort, each of us could find the ideas that would smooth out rocky roads!" show lessTags
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an advertising manager and the author of the creativity technique named Brainstorming, Founder of BBDO.
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17 Works 213 Members
Common Knowledge
- Canonical title
- Applied Imagination: Principles and Procedures of Creative Problem-Solving
- Dedication
- Dedicated to the Chancellor of the University of Buffalo Dr. Raymond McConnell of whom I am proud to be a colleague.
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- Members
- 171
- Popularity
- 191,970
- Reviews
- 1
- Rating
- (4.29)
- Languages
- English, Spanish
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 15
- ASINs
- 17
