How to Start and Run a Commercial Art Gallery
by Edward Winkleman
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"A comprehensive guide." --Artspace. "Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials." --Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle show more draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations. show lessTags
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2 Works 66 Members
Edward Winkleman is the director of the Winkleman Gallery in New York. He is cofounder of the Moving Image art fair and has participated in art fairs such as ARCO, Art Chicago, Independent, PULSE, The Armory Show, and NADA. He is the author OF How to Start and Run a Commercial Art Gallery (Allworth Press) and of EdwardWinkleman.com, a blog that show more focuses on art (in particular, demystifying the gallery system) and politics. He lives in New York City. M. Franklin Boyd, ESQ., coauthor of several chapters of Selling Contemporary Art, is a New York-based arts attorney with a general commercial practice. Boyd is also the founder of Xipsy, which has established the Negotiated Resale Right for artists and galleries. She teaches art finance, market, and law courses at the Sotheby's Institute of Art. show less
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- (2.00)
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 4
