The Total Marketing and Sales Plan/Book and Disk
by Patrick D. O'Hara
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Description
Explains in great detail how a business is going to market and sell its product(s) or service(s). Provides in-depth coverage on areas which include market planning, strategizing, pricing tactics, research processes and sources. Offers spreadsheet analysis of research and development, administration, as well as marketing and operations costs done via Lotus. Filled with questionnaires and checklists in order to facilitate the market and sales planning process.Members
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Author Information
7 Works 21 Members
Patrick D. O'Hara, PhD, is founder and President of the consulting firm O-TEK Enterprises
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- Languages
- English
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- Paper
- ISBNs
- 1
