This is PR: The Realities of Public Relations

by Doug Newsom, Dean Kruckeberg, Judy Turk

Series: Wadsworth Series in Mass Communication and Journalism

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Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.… (more)

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Author name	Role	Type of author	Work?	Status
Doug Newsom	—	primary author	all editions	calculated
Kruckeberg, Dean	—	main author	all editions	confirmed
Turk, Judy	—	main author	all editions	confirmed

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Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

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