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Plan to succeed as an entrepreneur--we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is show more fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business--and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint--then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help. show less

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6 Works 304 Members
Paul Tiffany, Ph.D., is a professor of management at the Haas Business School, U.C. Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. He is a management consultant to numerous firms and agencies all over the world focusing on the art and science of business strategy, planning, and management concepts. He's show more worked with Generaal Motors, Johnson and Johnson, U.S. Steel, Dean Witter, NYNEX, and many others. Steven Peterson, Ph.D., is the senior partner and founder of Home Planet Technologies, a company devoted to developing advanced management tools. He created and developed The Protean Strategist, an award-winning computer-based business planning and strategy simulation that has been used by companies around the world. show less
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Genres
Business, Nonfiction, General Nonfiction
DDC/MDS
658.4012Applied science & technologyManagement & public relationsGeneral managementExecutivePlanning, control, strategyStrategy
LCC
HD30.28 .T575Social sciencesIndustries. Land use. LaborIndustries. Land use. LaborManagement. Industrial management
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271
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½ (3.44)
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Dutch, English, French, German
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Paper, Audiobook, Ebook
ISBNs
26
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2
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2