The Anatomy of Buzz: How to Create Word of Mouth Marketing
by Emanuel Rosen
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" ... offers specific strategies for creating and sustaining effective word-of-mouth campaigns."--Jacket.Tags
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Underneath it all a fairly straightforward book about viral marketing. Although it covers some interesting examples, it fails to deliver anything new and lacks a sense of delivering a strong framework which you can go out and make practical use of.Overall, a good book to refresh your focus on the importance of word of mouth and how you should think viral, but doesn't deliver on ideas or implementation.
Recommended by master enteprenuer James Tiscione, inventor of the credit card wallet. Advised this was the basis for his strategy that returned multi-million dollar sales using word-of-mouth advertising. After reading it, I can understand why it works.
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5 Works 298 Members
Emanuel Rosen, for nine years, was Vice President of Marketing for Niles Software, the makers of EndNote, before - like scores of other Silicon Valley success stories - selling the company & retiring on the proceeds. He has spent the last two years researching & writing "The Anatomy of Buzz: How to Create Word of Mouth Marketing." He lives in show more Menlo Park, California. (Bowker Author Biography) show less
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- English, Spanish
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- Paper, Audiobook, Ebook
- ISBNs
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