Click on a thumbnail to go to Google Books.
Loading... Basic Marketingby E. Jerome McCarthy, William D. Perreault
None Loading...
Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. This was to much a to-do list of marketing, rather than an inspiring 'this is how to think when you are in marketing' kind of book. For someone just beginning their studies of marketing, I don't know how much value a to-do kind of book provides. ( ) no reviews | add a review
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing. No library descriptions found. |
Current DiscussionsNonePopular covers
Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
Is this you?Become a LibraryThing Author. |