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The 5 Paths to Persuasion: The Art of Selling Your Message

by Robert B. Miller

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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, show more then the presentation can be tailored to their precise mindset. show less

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Robert B. Miller

8 Works 887 Members

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Genres: Nonfiction, Business
DDC/MDS: 658.45 — Applied science & technology Management & public relations General management Executive Communication
LCC: HD30.3 .M553 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Management. Industrial management
BISAC: BUS BUSINESS & ECONOMICS General
BUS BUSINESS & ECONOMICS Business Communication General

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Members: 40
Popularity: 732,871
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Languages: English
Media: Paper, Ebook
ISBNs: 8

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Published: 2004
Genres: Nonfiction, Business
DDC/MDS: 658.45
LCC: HD30.3 .M553

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Robert B. Miller

8 Works 887 Members

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