Data Mining for Design and Marketing
by Yukio Ohsawa
On This Page
Description
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance show more discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers. show lessTags
Members
- Recently Added By
Author Information
3 Works 9 Members
Series
Belongs to Publisher Series
Common Knowledge
- Canonical title
- Data Mining for Design and Marketing
Classifications
- Genres
- Nonfiction, Technology, Business
- DDC/MDS
- 005.74 — Computer science, information & general works Computer science, knowledge & systems Artificial Intelligence/Virtual Reality Data in computer systems General Databases And Data Files
- LCC
- QA76.9 .D343 .D3828 — Science Mathematics Mathematics Instruments and machines Calculating machines Electronic computers. Computer science
- BISAC
Statistics
- Members
- 4
- Popularity
- 3,950,863
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 4
