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This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include:a chapter on Latin AmericaRussian and Chinese developments since the 1990sthe changes involved in trying to bolster consumerism as